Dana White revealed that UFC 306 is a groundbreaking event, not only because of the significant budget but also due to the unique venue. With the Sphere in Las Vegas, the immersive audio and video experience is expected to transform the way fans experience live sports. The event aims to highlight this innovative environment with various visual presentations including a tribute to Mexico's contributions to combat sports.
White disclosed that the financial investment for UFC 306 is unprecedented, as the budget has skyrocketed from the typical $2-2.5 million to a staggering $20 million. This massive expense highlights the promotion's commitment to creating an unparalleled event experience, as it continues to grow in popularity and interest, creating a higher demand for ticket sales and viewership.
The UFC has recorded an incredibly high demand for ticket prices and pay-per-view pre-buys. According to White, the event could achieve the highest gate in UFC history, estimating at $22 or $23 million. This data indicates how the strategic choice to host UFC 306 at the Sphere has captured the attention of fans, resulting in a sell-out or record-breaking numbers for ticket sales.
Dana White mentioned that many potential media partners would attend UFC 306, which may impact the promotion's future broadcasting deals. It's significant for the UFC as they negotiate their next media rights agreement, emphasizing the alignment of innovative events with prospective partnerships of media networks.
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