""You can use an LLM to try to do deep research and get answers to your questions, or you could use a firm that's going to be really expensive," Addy Graves, co-founder and CEO of Cashew, told TechCrunch in describing the current market research industry. "Now there's Cashew that exists in the middle. It creates custom, fresh data to answer your question instead of you just using an LLM that's surfacing the same recycled pool of data that everybody's finding on the internet.""
""That was definitely the aha moment," Graves said. "And it wasn't until the onset of AI that we were actually able to automate these processes that we use as researchers, best practices, these data science-backed methodologies, as well as the formatting of reports that we know that everybody wants.""
Cashew Research, based in Calgary, Alberta, uses AI to create market research plans and design surveys tailored to specific client questions such as brand recognition or tagline resonance. Cashew distributes surveys to real people and applies AI to summarize and interpret responses, delivering faster results than traditional firms. The service positions itself between expensive research firms and generic LLM outputs by generating fresh, custom data rather than recycling internet content. Founder Addy Graves has over a decade of market research experience and launched the product to meet client demand for full research projects completed within days. Cashew received recognition in TechCrunch startup competitions.
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