"We all met at FSU. Lukasz [Tracz], who's one of the co-CEOs, and myself were both waiters at Olive Garden. We became best friends, and then he told me he had a twin brother and I said, Get out of here, I have a twin."
"We knew we wanted to be in cannabis, but we weren't sure if we wanted to be flower or if we wanted to buy and sell; we had no idea what to do, said Solano."
"There were two elements that the team really wanted to focus on: ensuring that the product was good, and that the packaging reflected how good the product was. We came at a time when there weren't a lot of brands doing cool things and really caring about what the packaging looks like. There were a lot of people rolling things up as quick as they could, putting a label on a white tube, sending it to a dispen"
Jeeter launched in New York after formally establishing the brand in 2017 and building roots from two sets of twin brothers who met at Florida State University in 2004. Founders Sebastian and David Solano and Patryk and Lukasz Tracz moved to California in 2016 and named the brand after a college slang term for joints. The team sampled dispensary products and found many pre-rolls to be low quality and poorly packaged. Jeeter prioritized developing a better smoking product and packaging that reflected product quality, aiming to create a standout, consumer-focused pre-roll brand.
Read at www.amny.com
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