Build Once, Earn Often: Dorna Moini On The New Economics Of Scalable Legal Products - Above the Law
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Build Once, Earn Often: Dorna Moini On The New Economics Of Scalable Legal Products - Above the Law
"Too many lawyers still see their value as tied to time. More hours. More stress. More inefficiency. What if we stopped treating legal expertise like a faucet and started treating it like an asset? Dorna Moini, CEO of Gavel, makes the case that scalable legal products are not just the future of practice; they're the key to sustainability, profitability, and purpose. If you're still billing hour by hour, you're leaving impact and income on the table."
"Dorna didn't set out to disrupt law. She started with a domestic violence case. "I realized how much of the early phase of those cases was rules-based and repetitive," she said. "I wanted something like TurboTax, but for domestic violence." So she built it. That prototype evolved into Gavel, a no-code automation suite that lets lawyers transform legal services into modular tools: things that run while you sleep, that serve people at scale, and that deliver consistency with less manual lift."
Many lawyers equate value with hours billed, producing stress and inefficiency. Scalable legal products convert expert knowledge into modular, repeatable tools that operate without continuous lawyer time. A domestic-violence case revealed that early phases of some matters are rules-based and repetitive, prompting creation of a no-code automation suite to turn legal services into products. Productized tools deliver consistency, serve people at scale, reduce manual lift, and create recurring revenue. Local implementations like ArkansasLawNow.com demonstrate practical reach. Productization addresses a middle-class access gap left by both legal aid limits and traditional hourly billing.
Read at Above the Law
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