'Build A Fake But Functional Website': Shark Anupam Mittal Shares Success Hacks For The Lazy Entrepreneur
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'Build A Fake But Functional Website': Shark Anupam Mittal Shares Success Hacks For The Lazy Entrepreneur
"Mittal suggested building a WhatsApp group and adding every contact possible, including family, friends, and acquaintances. The purpose of the group is to post mockups on the group, preferably AI-generated. The Shaadi Dot Com founder advises not to pitch, but rather just ask, " What do you think?" Step two is to expand the WhatsApp group's reach to Reddit, following the same strategy."
"Mittal's final tip is from the playbook of " fake it till you make it." The seasoned entrepreneur states, " Build a fake-but-functional site. No product, no inventory. Just images that look real. Let people place 'orders'. When people vote with their wallets, you nailed it." For financially challenged ones who cannot purchase a domain and host one, Mittal suggests " Put a poster on your community bulletin board with your contacts."
Most people aren't short on time; they lack courage. Start by creating a WhatsApp group and add all contacts, posting AI-generated mockups and asking 'What do you think?' Expand that exposure to Reddit and niche Facebook groups to gauge interest from strangers as signals. Build a fake-but-functional website with realistic images, no inventory, and accept orders to test demand. For low-budget founders, use community bulletin boards with contact details. For service offerings, create a convincing deck, landing page, and demo; sell first and deliver later to fund development and learn building afterward.
Read at Mashable India
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