"Cypress Capital is not just a financial investor - which is great to have as well, especially in this climate - but a strategic one," Cowboy's founder and CEO, Adrien Roose, told TNW.
Cowboy will launch its fourth crowdfunding campaign on Crowdcube on Monday. UK-based Crowdcube enables private companies to sell shares to a crowd of private individuals.
Cowboy's founders - Roose, Tanguy Goretti, and Karim Slaoui - now look to prove that they can turn all that investment into a profitable business, a milestone they hope to achieve next year.
A key part of its strategy to become a profitable business, Roose explained, is expanding its network of third party dealers.
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