At SXSW, Bluesky CEO Jay Graber made headlines by wearing a cheeky t-shirt that subtly derided Meta founder Mark Zuckerberg. This shirt quickly became a hit, leading Bluesky to produce and sell it, generating more profit in one day than during two years of custom domain sales. The shirt’s Latin phrase, 'Mundus sine Caesaribus,' serves as a counter to Zuckerberg's own 'Aut Zuck aut nihil.' The rapid sellout and subsequent demand underscore the cultural rivalry between their brands and the contrasting perceptions of their leaders.
The shirts, which Bluesky is selling for $40, are a rebuttal to a shirt that Zuckerberg designed and wore at an event last year.
Graber's fans - or, perhaps, Zuckerberg's haters - liked the shirt so much that Bluesky almost immediately sold out of its first printing of the shirts.
Rose Wang, Bluesky's COO, said that the company made more money in one day of t-shirt sales than in two years of selling custom domains.
Zuckerberg is both powerful and divisive, but it takes a lot of hubris to compare yourself to one of the most controversial political figures in world history.
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