That's important in every sport. You have teams that intimidate other groups because they're strong and execute really well. How do we do that as well?
My mindset -- and I talk to my dad about his stuff -- is: How do we make every other team afraid of this group getting close to the playoffs?
A championship win might be the ultimate feat in Cup Series racing, but there has been no resting on past successes or trying to prove it wasn't a fluke.
A demeanor shift happened after winning at Talladega Superspeedway in October last year. It was the victory that started the team's run to the title.
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