'Beetlejuice Beetlejuice' becomes second-highest grossing September movie of all time
Briefly

"Many things have to happen simultaneously and all the stars are aligning," said Jeff Goldstein, distribution chief for Warner Bros., emphasizing the unique timing and circumstances surrounding the film's release.
Paul Dergarabedian noted, 'September is not known as a hotbed of $100 million blockbuster debuts,' yet attributed the film's success to Burton's distinct style and star-studded cast.
Goldstein expected a range of $80 million to $90 million for the opening weekend, but the actual $110 million suggests the film 'may get really long legs' as Halloween nears.
The original 'Beetlejuice' earned $8 million in its opening weekend in 1988, illustrating how the franchise's appeal has evolved over time to achieve current success.
Read at Fortune
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