"The creator economy has spent the last decade quietly normalizing one assumption: if a platform enables you to earn, the platform deserves a percentage of what you make. Subscription fees, digital product marketplaces and course platforms all typically operate on take rates, turning creator revenue into shared revenue, often heavily shared. Tyler Denk, the CEO and co-founder of Beehiiv, believes that assumption is overdue for a reset. And his company's latest product expansion is designed around challenging it."
"But the real strategic move is more structural, Beehiiv is doubling down on its decision not to take a cut of revenue generated through its tools, positioning itself opposite the prevailing economics of creator platforms. "We don't take a take rate on paid subscriptions," Denk said in the interview. "A lot of digital product providers do take a decently high take rate... we think the take-rate model in many cases is predatory.""
The creator economy normalized the expectation that platforms claim a percentage of creator earnings through take rates on subscriptions and digital products. Beehiiv launched an integrated suite combining digital products, AI-driven site creation, podcast pages, analytics and ad-tool upgrades. Beehiiv has adopted a structural stance of not taking cuts from revenue generated by its tools, positioning itself against typical platform economics. Tyler Denk calls many take-rate models predatory. Market context shows the creator economy scaling rapidly, with Goldman Sachs estimating it could reach $480 billion by 2027 and U.S. digital ad revenue rising significantly in 2024.
Read at Forbes
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