"Mitch Braff has spent much of his life telling stories, from his young teenage years in Marin shooting photos for the Redwood High School newspaper to his career as a digital media producer and award-winning filmmaker. This month, he got to tell the world about the company he founded on the Jan. 7 episode of "Shark Tank," the venture capital reality show."
""I've always been a storyteller, and with LiquidView, as I say, we make abstract stories," he said. "As you're looking at the same view, a story unfolds. You're looking at Rodeo Beach, and you see it from sunrise to sundown. It's people walking on the beach or playing with their dogs, and people are fishing during the day, and then they're going to look at the sunset and take pictures.""
Mitch Braff founded LiquidView in 2021 to create ultra-high-resolution digital windows that display 24-hour outdoor views on large screens. The product transforms windowless spaces such as hotels, senior living centers, and office spaces into tranquil environments showcasing scenes from Nice, Venice, Hawaii, the Farallon Islands and Rodeo Beach in Marin. Braff appeared on Shark Tank on Jan. 7 and asked for $250,000 for 2.5% equity while pitching to five investors. Although he did not secure a deal, the broadcast generated hundreds of customer and investor leads and provided strong product and business validation.
Read at The Mercury News
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