Bath & Body Works has announced a strong start to 2025, showing a 2.9% rise in net sales to $1.4 billion and a 29% increase in earnings per diluted share. This growth comes as the company introduces new CEO Daniel Heaf, who aims to focus on international expansion, a segment that currently represents 5% of the business. Heaf, with past experience at Nike and Burberry, plans to engage with customers globally and leverage insights for product development amid declining stock performance and predictions of lower annual sales due to market uncertainties.
In the coming weeks, I'll be on the ground with our partners and customers internationally to explore how we scale effectively.
Today, international represents about 5% of our business, but from my experience at both Nike and Burberry, I know that international growth is incremental.
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