Couto noted that in developed North Asian and Pacific markets, global video platforms are mimicking Western strategies, leading to ad tiers for deeper market penetration.
As the film industry navigates economic challenges in the West, executives at APOS discuss Asia's diverse entertainment landscape and the growth of streaming platforms.
APOS has transformed from a cable TV convention to a key industry event, attracting major global players who are adapting strategies to diverse markets across Asia.
The announcement of Max's launch in major Asia-Pacific markets signals substantial shifts in content distribution and accessibility, highlighting the burgeoning importance of the region.
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