Anova's introduction of a subscription fee for new users starting August 21st, 2024, will apply to its sous vide cookers with remote app functionalities ensuring users can still enjoy features free if they purchase before that date.
CEO Stephen Svajian mentioned that the subscription is a response to the growing community's demands, highlighting that operating costs associated with 'connected cooks' have driven this decision.
Existing users can continue using all app functionalities for free, but Anova is introducing a fee-model to sustain and improve app resources amidst a rapidly expanding user base.
Despite some customer backlash, Anova defends the subscription approach, framing it as a choice for consumers to either opt for enhanced services or stick with their current experience without incurring extra costs.
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