"We have always said that we want to grow quickly first and then automate. It is great that this is now leading to profitability in the Netherlands." - Michiel Muller, co-founder and director of Picnic, reflecting on the company’s strategy and recent profit achievement.
"While the Netherlands operations achieved profitability, the overall group still operates at a loss. The company reported a loss of €220.6M for the previous year and €208.7M for 2022." - The contrast highlights the dichotomy of local success versus overall financial challenges.
"The Dutch company net turnover increased by 34 per cent to €1.2B, with turnover in the Netherlands reaching €796M, a 28 per cent increase." - This demonstrates Picnic's growth and market position despite its losses.
"Even, the shareholders are aligned with this strategy and have understood the company's financials." - Michiel Muller emphasizes the supportive relationship with shareholders regarding the company’s growth strategy.
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