A recent report by Constant Contact reveals a gap in consumer awareness regarding the number of small businesses globally. Despite the emotional ties many have with local establishments, only 19% of U.S. respondents recognized the existence of 33 million small businesses. Frank Vella, CEO of Constant Contact, notes that small businesses foster personal relationships with customers. The report highlights that many Americans would feel devastated if their favorite local businesses closed, underscoring the crucial role they play in both communities and economies.
The report indicates a significant awareness gap; only 19% of U.S. respondents correctly identified that there are 33 million small businesses in the country.
Constant Contact CEO Frank Vella emphasized that small businesses forge personal connections with customers, making their loss deeply felt in communities.
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