"It also gave birth to Bezos' mentality as Amazon's founder, one that he would later embed in his much larger company as \" Day 1,\" as in, every day of your job should be tackled as if the company was one day old and you were still in the garage. Success or failure could be just around the corner. Bezos worked from his own day one to institutionalize innovation, risk-taking, and data-driven iteration."
"But looking beyond the garage mythology and the familiar narrative of entrepreneurial grit, Amazon's ascent can also be understood as a product of uncanny anticipation of network effects, strategic long-term thinking, and relentless customer obsession. In fact, Bezos at one time wanted to name the company \" relentless \" and relentless.com still directs back to Amazon, the long river from which it all flows."
Bezos left a Wall Street career in summer 1994 and moved to Bellevue, Washington to build an online bookstore with ambitions to sell everything. The first Amazon headquarters was a rented house where Bezos and his then-wife MacKenzie Scott packed books and drove them to the post office; the garage housed servers and became the company’s birthplace. Bezos established a 'Day 1' mentality focused on continual innovation, risk-taking, and data-driven iteration. Amazon’s rise reflected anticipation of network effects, long-term strategic thinking, and customer obsession. Early meetings took place in a Barnes & Noble, and Bezos remained undeterred by competitors' warnings.
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