"Just over two years ago, in August 2023, top-ranked podcast host Alex Cooper (whose Call Her Daddy show is listed #4 in the Edison Research Top 50 Podcasts for Q2 this year) joined with her then-fiancee and now-husband Matt Kaplan to create The Unwell Network, (RAIN HERE). The venture was folded into a parent ompany called Trending, also launched and owned by the couple. The whole venture had a Gen-Z audience focus."
"The news today is that Cooper has enlarged her business empire with the launch of a new Unwell Network component, called Unwell Ad Agency. Google is a partner in this venture, and a first-moving client, promoting the Google Pixel phone. Cooper is quoted criticizing "tone-deaf brands" in the current realm of podcast advertising. "Most of that [Gen Z] generation has tuned them out," she said. The Unwell company currently employs nearly 100 people, some of them working on Cooper's branded hydration products."
Alex Cooper and Matt Kaplan launched The Unwell Network in August 2023 and folded it into a parent company called Trending. The venture targeted Gen Z audiences and included branded products. Cooper expanded the business by launching Unwell Ad Agency as a new component of Unwell Network. Google partnered with the agency and became the first client, promoting the Google Pixel phone. Cooper criticized "tone-deaf brands" in podcast advertising and said most of Gen Z has tuned them out. The Unwell company now employs nearly 100 people, some working on Cooper's branded hydration products.
Read at RAIN News
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