"I like to ask entrepreneurs a question: 'Why does your company deserve to exist?'"
Aspiring founders should ask whether their company deserves to exist and whether no one else would do it. Founders should identify a unique contribution they alone can make and consider what would be different if they never existed. Scaling a startup often brings isolation, so founders must stay closely connected to their work’s purpose. Chasing trends and blindly following business waves can cause a company to get lost in crowded industries. Established leaders also caution that dropping out of elite schools to start a business is not always the best path.
Read at Fortune
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