A startup called Astor plugs into your brokerage account and texts you AI-driven financial advice for $15 a month | Fortune
Briefly

A startup called Astor plugs into your brokerage account and texts you AI-driven financial advice for $15 a month | Fortune
"We see people asking all these questions to ChatGPT and Claude, but those services are not optimized. Astor is built on a multi-agent architecture that draws on Anthropic models."
"Astor offers guidance for general portfolio construction, but can also take a customer's broader financial situation into account, including the need to manage credit card expenses or plan for a wedding."
"Despite the crowded field, Koba believes Astor can distinguish itself with its text and voice advice, and because its AI models are optimized for personal finance."
Astor, founded by Bruno Koba and Daniel Tulha, offers AI-powered financial advisory services to everyday investors in the U.S. Unlike traditional advisors, Astor connects to an investor's portfolio and provides personalized recommendations. The service considers broader financial situations, such as credit card management and wedding planning. Astor's unique multi-agent architecture utilizes Anthropic models to optimize advice. The startup charges $15 monthly, with a Pro version at $40, aiming to stand out in a competitive market of robo-advisors and AI financial services.
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