The N.C.A.A. Wants More Money From TV. Maxing That Out Could Prove Tricky.
Briefly

For more than 20 years, fans of college sports like softball, baseball, women's basketball and more than two dozen others have known just where to find N.C.A.A. championships on ESPN's spectrum of channels.The arrangement has worked well for both parties: The N.C.A.A. ensured that its top athletes would perform on a national stage, and ESPN added hundreds of hours of live programming to a college sports portfolio that is anchored by college football and men's basketball games.
Read at www.nytimes.com
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