"When I was just starting out writing code, the market for developer tools was small. It mainly consisted of compilers, debuggers, and IDEs. The advent of visual development brought about the sale of component sets, but ultimately, the market wasn't all that big and the marketing was straightforward. But today? Today is a different story. The arrival of the Internet and SaaS has caused the developer tools market to explode. In addition,"
" the software development world has become a lot more sophisticated. Deploying used to be as simple as "compile, slap it on a floppy disc, and ship it in a box." No longer. Because the market is so large, there is a lot of money sloshing around, and to attract that money, vendors need to attract the attention of developers. This, of course, means that every tool vendor employs a marketing department that strives to draw the eyes of developers to their wares."
The developer tools market was once small and limited to compilers, debuggers, IDEs, and later component sets for visual development. The arrival of the Internet and SaaS triggered rapid expansion and greater complexity in development practices. Deployment grew far more complicated than simple physical distribution. The enlarged market attracted substantial funding and competition. Vendor success increasingly depends on capturing developer attention. As a result, tool vendors maintain marketing departments focused on promoting products to developers and competing for visibility in a crowded, well-funded marketplace.
Read at InfoWorld
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