"At the time I had been working in the Technology/Software world for 5 years, after a stint doing Interaction/UI/UX work in agencies. While agency work has a lot of positive aspects to it, I didn't think I was a good fit for it. I found the relationship and ultimately sense of ownership with a solution very fleeting, since in essence the engagement with the client had a time stamp on it, after which you simply started working on something else."
"For some Design professionals, that's what they crave the most: diversity of projects, jumping around from challenge to challenge. Personally, I've always preferred to have a sense of continued storytelling, meaning, launching a product to market doesn't close that narrative, quite the opposite. It opens a new chapter, where there's constant engagement with clients, and where the utilization of the product produces findings that are fundamental for the growth of that solution and the business that is behind it."
Experience in technology and software shows that agency work offers varied projects but often lacks ongoing ownership. Longer product engagement enables continued storytelling and uncovers user-driven insights that drive growth. Taking a solution from 0 to 1 and then 1 to many requires vision, strategy, and breaking down organizational silos. Silos remain the default operational process, causing teams to stay in narrow lanes and limiting cross-disciplinary collaboration. Even with AI's potential to transform workflows, structural and cultural barriers can persist and require deliberate effort to overcome.
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