DevOps teams are increasingly reliant on complex infrastructures that extend beyond their control to include public cloud services, APIs, and third-party networks. Traditional observability tools are inadequate for monitoring these external dependencies, creating a significant blind spot. Approximately 72 internet disruptions occur monthly for the average company, with many reporting substantial financial losses as a consequence. Today's applications consist of numerous interdependent services, necessitating a new approach to observability that encompasses both internal and external performance metrics to ensure reliable user experiences.
As an example, an average website requires hundreds of calls to dozens of providers to load a page: DNS, SSL, content servers, images stored on object storage, fonts, advertising APIs, and more.
The average company experiences 72 internet disruptions per month, according to a 2025 Forrester Opportunity Snapshot. Moreover, 42% of companies surveyed note that those disruptions resulted in losses of over $500,000.
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