""Today's browsers weren't built for work. They were built for browsing - reading the news, watching videos, looking up recipes," says Cannon-Brookes. "Most of those tabs represent a task that needs to get done. A meeting to schedule. A design to review. A work item to update in Jira. A memo to write. Before you know it, it's hard to see through the forest of tabs.""
"Current browsers treat every tab the same, without understanding work context or priorities. They offer no help in connecting different tools. This lack of work awareness means that browsers remain spectators rather than active assistants. Dia needs to start supporting employees in a different way. The browser will be optimized for SaaS applications that are used on a daily basis. Tabs will be provided with context that helps advance the work. AI skills and personal work memory must establish connections between apps, tabs, and tasks."
Atlassian is acquiring The Browser Company to develop Dia into a browser purpose-built for knowledge workers and workflow orchestration. The browser will prioritize work context, connect SaaS tools, and surface tabs as actionable tasks rather than static pages. AI skills and a personal work memory will enable the browser to establish links between apps, tabs, and tasks and to help advance work. Security and compliance will be emphasized. The product targets professionals who use multiple web applications daily rather than the general public. The goal is to shift browsers from passive spectators to active assistants in the AI era.
Read at Techzine Global
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