YouTube has initiated testing of a collaboration feature, akin to those on Instagram and TikTok. This new functionality will enable creators to add collaborators to their videos, resulting in recommendations to each other's audiences. Currently, the test is limited to a select group of creators, with potential plans for broader access in the future. Collaborators' names will be displayed alongside creators’ names on their channels. The feature likely requires collaboration approval, mirroring similar social media practices. Feedback from testers will guide the decision for wider release.
YouTube has started testing a new collaboration feature, similar to Instagram's and TikTok's, allowing creators to add collaborators to a video.
The new feature enables creators to be recommended to each other's audiences, with potential future expansion planned by YouTube.
A screenshot by Lindsey Gamble shows that collaborators' names will appear next to creators, allowing viewers to see their involvement.
The upcoming feature mirrors existing processes on Instagram and TikTok where collaborators must approve invitations from uploading creators.
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