Later, a social media management platform used by millions and hundreds of major brands, removed X (formerly Twitter) from its Later Social product. The company stopped allowing new X account connections and fully sunset X support on August 28, ending scheduling, conversation monitoring, and X analytics features. Later cited a strategic focus on influencer marketing and on platforms that support that mission, keeping integrations with Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, Pinterest, and Snapchat. The removal follows X's API pricing changes that eliminated free access, introduced steep enterprise fees, and began charging per connected account, prompting many developers to end integrations.
Later, which boasts millions of users, including hundreds of big brands ranging from GoPro to the Dallas Mavericks, officially dropped support for X on its Later Social platform on Thursday. The social media company stopped its customers from connecting new X accounts late last month as it prepared for the change. Yesterday, August 28, Later sunset its X support entirely.
Before Musk's acquisition, then-Twitter offered a robust API offering free of charge to its healthy third-party developer ecosystem. Shortly after Musk's takeover, the company changed gears and knee-capped its free offering. Many developers utilizing X's API were forced to drop their integration with the platform or sign up for an Enterprise API subscription, with prices ranging from a whopping $42,000 to $210,000 per month. X later introduced additional fees, such as charging developers $1 for every account connected to the API through their third-party app.
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