"Social media platform X has rolled out a significant change to its Paid Partnerships Policy, drawing a clear line around gambling content and how it can be promoted. The revised rules, now posted in the company's Help Center, spell out that gambling-related businesses can no longer use paid partnership posts to reach audiences on the platform. Under the updated guidance, gambling appears on a detailed list of industries that are barred from"
"In practical terms, that shuts the door on influencers and creators striking compensated deals with betting companies, lottery operators or similar services for posts that appear in their feeds. Even if a creator clearly labels a post with disclosures such as "#ad" or "Promoted Content," the arrangement would no longer be allowed under the paid partnerships framework. The restriction is focused specifically on organic paid partnerships."
X updated its Paid Partnerships Policy to prohibit gambling-related businesses from using paid partnership posts to reach audiences. The Prohibited Industries list explicitly includes gambling products and services, such as lotteries, social casinos and sports betting, as ineligible for Paid Partnership promotion. Influencers and creators cannot run compensated feed posts for betting companies or lottery operators under the paid partnerships framework, even with disclosures like "#ad" or "Promoted Content." The restriction targets organic paid partnerships; traditional advertising via X's ad system remains governed by separate X Ads Policies and applicable legal requirements. The change comes amid increased scrutiny of prediction markets and gambling-adjacent platforms.
Read at ReadWrite
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