New Jersey Senator Cory Booker made history by delivering a 25-hour speech on the Senate floor, breaking the previous record for the longest address. In conjunction with this feat, he launched a Senate TikTok account, gaining over 700,000 followers and significant engagement from viewers, including 350 million likes. The event showcased Booker's ability to connect with younger audiences using social media, proving that a TikTok presence could be crucial for engaging constituents and countering the assertion of a 'Democrats TikTok problem.' His efforts reflect a commitment to innovative communication in politics.
Booker launched his official Senate TikTok account during his record-breaking speech, amassing over 700,000 followers and gaining significant visibility, proving he can engage younger audiences.
As his team rapidly clipped segments of his speech for TikTok, it garnered over 350 million likes, indicating a successful strategy to connect with a wider, younger audience.
Booker's speech and TikTok strategy demonstrated the potential for political figures to use emerging platforms effectively, particularly to engage younger constituents.
Reflecting on his speech's purpose, Booker emphasized the need for Congress to respond to the calls of constituents and create 'Good Trouble' for meaningful change.
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