What You Need to Know About Dark Social
Briefly

from Buffer: All-you-need social media toolkit for small businesses5 months ago
Dark social, a term coined by Alexis C. Madrigal in a 2012 article for The Atlantic, refers to the social sharing of content that occurs outside of what can be measured by web analytics.
Buffer: All-you-need social media toolkit for small businesseshttps://buffer.com/resources/dark-social/
Alexis’ discovery showed the importance of the quality of content as its own thing, as well as the limitations of relying on and optimizing for social platforms alone.
Buffer: All-you-need social media toolkit for small businesseshttps://buffer.com/resources/dark-social/
Read at Buffer: All-you-need social media toolkit for small businesses
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