Stake, a cryptocurrency gambling platform, has taken over social media advertisements, particularly on X, prompting frustration among users. Originally founded in 2017 in Australia, Stake's extensive marketing campaigns include partnerships with influencers, sports teams, and even celebrities like Drake. However, its UK ventures faced legal challenges after a controversy regarding its advertising tactics led to an investigation. Despite its initial rise in internet culture, Stake's aggressive marketing strategy now annoys users accustomed to more authentic meme culture.
In 2022, Stake aimed high by partnering with the Premier League, but by 2025, they withdrew after regulatory scrutiny over advertising practices.
As Stake's aggressive marketing infiltrates social media, prominent meme accounts are transformed into promoters, generating backlash among users tired of gambling ads.
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