"Sophia James took on the social media platform's algorithm last week, and now TikTok users want nothing more than to be a part of "Group 7." On Monday, professional tennis player Naomi Osaka posted a TikTok video with the caption, "If you're not in group 7 keep scrolling." Even real estate mogul and "Shark Tank" shark Barbara Corcoran flexed her muscles with the post, "How it feels waking up in Group 7.""
"First off, it's not a real club but a social media trend that James, a 26-year-old singer-songwriter, started as a "science experiment." On Oct. 17, James posted a series of seven videos with her newly released single, "So Unfair," as the soundtrack. James' goal: to "bully the algorithm" into exposing her song to new audiences and figure out which video, if any, would be seen by the most TikTok users."
A 26-year-old singer-songwriter, Sophia James, posted seven TikTok videos using her single "So Unfair" to test the platform's algorithm. The experiment aimed to determine which clip would reach the largest audience and to promote the new song. The trend titled "Group 7" rapidly gained traction as viewers sought to be part of the group, and high-profile figures such as Naomi Osaka and Barbara Corcoran shared posts referencing it. James framed the effort as a science experiment and a strategic use of social media to expand audience exposure for her music.
Read at Los Angeles Times
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