In July, Meta released Threads, a new app that was created to rival X (formally known as Twitter). This platform grew to 100 million users in just five days a feat that took Facebook four years to accomplish.
We also saw video content take off. In fact, short-form videos have become the top type of content in terms of reach and engagement, and there are now more videos on the internet than any other form of content. This has allowed TikTok to show its dominance not only for fashion and beauty influencers, but for brands as well. In the mortgage industry, we saw a significant number of loan officers and real estate agents join the platform to share educational home-buying tips targeted toward a younger audience and first-time homebuyers.
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