[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
Briefly

Creating a Facebook Page without a strategy will not generate leads and customers. The right image, dimensions, and representation of your brand are important.
If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.
Creating a personal profile for your business puts you at a disadvantage. Utilize the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page.
That puts you at a huge disadvantage -- you're missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page.
Read at Hubspot
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