Tumblr updated reblogs to function more like tweets and users hate it

"The reblog chain is one of the things that makes Tumblr unlike anywhere else. The new experience looks closer to how reblogs behave on X, Bluesky, and Threads. And the similarities haven't gone unnoticed by many Tumblr users who are now pushing back against the platform becoming another Twitter look-alike, and say the updated reblog chains are harder to follow."

"I have been on Tumblr for 16 years and this may be the worst change you have ever introduced. It breaks a fundamental way the community works. Who asked for this? Users have also flagged that the changes may impact how creators interact with their audiences on the platform because they won't be notified of any comments, likes, and shares on the reblogged versions of their posts."

"Tumblr said its very clear that you all have strong feelings about the new reblog system, and that user reactions will be monitored as this rolls out over the next few days and you explore it. With more than 35,000 overwhelmingly negative comments on the Tumblr announcement, users are making their strong feelings known."

Tumblr implemented a major reblog feature overhaul that fundamentally changes how users interact with chained posts. The update enables liking, reblogging, and replying to individual posts within reblog chains, with each reblog maintaining separate note counts rather than aggregated totals. This redesign visually separates the collapsed reblog chain interface into distinct posts, moving away from Tumblr's traditional UI design. The new structure resembles reblogging mechanics on X, Bluesky, and Threads. Users have strongly opposed the changes, citing concerns about platform identity loss, reduced readability of reblog chains, and potential negative impacts on creator notifications and audience engagement. Despite receiving over 35,000 negative comments, Tumblr acknowledged user feedback but proceeded with the rollout.

Read at The Verge