Behind the scenes, more brands will leverage AI to streamline operations and bolster analytics. Machine learning algorithms analyze massive sets of first-party data and can surface actionable insights to enhance segmentation and personalization. This is especially important given that 2024 ushers the final death of third-party cookies.
From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023. As the first brand to partner directly with OpenAI, the beverage behemoth collaborated with Bain and WPP, demonstrating how brilliant work embeds AI technology into an integrated team approach.
The keyword here is 'suggest.' Content teams aren't going anywhere. Your audience can still sniff out the difference between genuine, human communication and bot-drafted prose.
[
Collection
]
[
|
...
]