"Luxury today? It's less about showing off, more about showing who you are It's emotional, personal, and tied to identity. Heritage still counts, but real impact comes from brands that make people something. This trend resonates strongly with numerous TikTok-born movements, from #mecore to #Iprobablyneedahug all focused on helping people express their emotions first and foremost. It's all about feeling, before flaunting."
"The real magic? It's in the remix, not just the obvious trend. The trend is the surface, the remix reveals deeper cultural shifts. Pay close attention to how heritage products are being uniquely reinterpreted by a new generation. Identify which creators, with their authentic voices, are shaping style stories in fresh, unexpected ways. Being on the platform, consistently and meaningfully, is how relationships - and trust - are built."
Modern luxury prioritizes emotional, identity-driven expression over ostentation. Heritage products retain cultural value but gain impact when reinterpreted personally by a new generation. TikTok-born movements such as #mecore and #Iprobablyneedahug center emotional expression and self-care as primary style drivers. Creators remix heritage pieces to reveal deeper cultural shifts and to craft fresh, unexpected style narratives. Authentic creator voices shape those narratives and build influence through consistent, meaningful presence on platforms. The remix of heritage signals a shift from flaunting status to communicating identity and emotional truth.
Read at Social Media Today
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