"From Monday, the social media giant will start notifying users aged 18 and over that they will be required to pay £3.99 a month for an ad-free experience. Users will be asked to decide whether they want to pay for no ads on TikTok or continue using the app for free - with personalised ads - by 11 November."
"Those who opt to subscribe to TikTok Ad-Free for £3.99 a month will no longer see ads delivered by the company across the app, such as within its For You feed. However, they will still see content posted by creators paid or sponsored to advertise particular products or services - often signposted with "#ad"."
"TikTok says its ad-free offering aims to give users more choice over their platform experience - but social media expert Matt Navarra says it forms part of a wider pattern of firms "putting a monthly price on stepping outside of the ad-targeting machine". It comes after the company began testing ad-free monthly subscriptions in some global markets in 2023."
""Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience," said Kris Boger, TikTok's UK managing director. "Together, this ensures we continue to deliver real economic impact while giving our community the flexibility to engage with TikTok in the way that suits them.""
TikTok will introduce a £3.99 per month subscription for UK users aged 18 and over to access an ad-free experience. Starting Monday, users will receive notifications asking whether they want to pay for no ads or continue using the app for free with personalised ads. Users must make a choice by 11 November. TikTok Ad-Free will remove ads delivered by the company across the app, including ads in the For You feed. Subscribers will still see content posted by creators that is paid or sponsored, typically marked with “#ad.” TikTok says the option provides greater control over platform experience, while other social platforms have offered similar paid ad-reduction choices.
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