""It's a new way to build community with others around shared interests like an album drop or a big game as it unfolds," Meta explained in a blog post."
""Live Chats are an extension of what's already happening on Threads - and a new way for creators and fans to connect over what matters to them in real time.""
Threads is introducing Live Chats to enhance real-time engagement during cultural events, beginning with the NBA Playoffs. Initially available to a select group of creators, users can send various media and interact in chats with up to 150 participants. The feature aims to improve Threads' relevance and timeliness, addressing its previous shortcomings compared to X. Meta emphasizes that Live Chats will foster community building around shared interests and allow creators and fans to connect dynamically.
Read at TechCrunch
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