This Italian City Was Named the Most Picturesque Winter Destination-and It Has a Festive Christmas Market, Too

"It's OK to plan an entire trip around the fact that a place is particularly beautiful, photogenic, or heck, just downright Instagrammable. It's OK to want to appreciate gorgeous things and places and want to share them with your friends, family, and the world at large on social media. And this holiday season, you can make all that happen by heading to one charming and photo-worthy town in Italy."

"It came to its conclusion by looking at each destination's popularity, number of accommodation options, and winter-specific attractions. It also analyzed online engagement via the number of times the destination was mentioned through hashtags on social media ("reflecting each destination's visual and social media appeal") and its Google search volume, along with its average snowfall and number of Christmas markets and holiday-related events, calculated by events listed on Eventbrite."

Heepsy published a ranking of the top 10 most Instagrammable holiday destinations for 2025 and named Bolzano, Italy, the No. 1 spot. The ranking evaluated destination popularity, accommodation options, winter-specific attractions, social media hashtag mentions, Google search volume, average snowfall, and counts of Christmas markets and holiday events listed on Eventbrite. Bolzano led with 866 million Instagram hashtags and benefits from Italy's 100 winter festivals and 23 Christmas markets. The small city in the Dolomites fills with twinkly lights during the holidays, offering winding medieval streets and snowcapped mountain backdrops.

Read at Travel + Leisure