"Adler, who has also conducted research on the closely watched Otis Report on the Creative Economy, ranked metropolitan statistical areas (MSAs) by creators in the top 10% in terms of Instagram followers, using data from an influencer marketing firm. The top two by total creator count were LA (over 12,000) and New York (nearly 11,000), followed by Miami (about 6,000)."
"The ability to create content for social platforms from anywhere means creators can build a livelihood from just about anywhere. Talent managers say that, apart from when they want a creator to attend an in-person event, brands rarely request a city-specific creator when seeking a partner. "You do have people in LA and New York making the lion's share of the dollars. But now they're increasing everywhere else," said Kyle Hjelmeseth, CEO of G&B Digital Management. "Eventually, there will be a hot influencer in Idaho.""
Los Angeles and New York host the largest totals of top Instagram creators, with over 12,000 and nearly 11,000 respectively. Miami ranks third by total creators (about 6,000) and leads by creators per capita. Miami, Las Vegas, and Seattle attract more top influencers per capita than Los Angeles. Other notable creator hubs include Seattle, Atlanta, Las Vegas, Chicago, Dallas, and Philadelphia. Lower cost of living and production tax incentives have helped secondary film markets such as Atlanta, Chicago, and Dallas grow creator communities. Brands typically do not require city-specific creators, though in-person events remain an exception.
Read at Business Insider
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