"They've been accused of crimes, derided by memes, and the subject of multiple cancellations. Their music video, "It's Everyday Bro," is the 16th most disliked video in the history of YouTube. Clearly, Jake Paul and Logan Paul aren't for everyone. But whatever opinions may be, it's hard not to be impressed by their rise to stardom. Coming from relatively humble means, they've created a massive audience on social media."
"It all started with posting videos on the now-defunct platform Vine, quickly amassing over 5 million followers. When Vine was shut down, they pivoted to YouTube. Here they grew by leaps and bounds, expanded to other social media platforms, eventually being offered a show by Disney, and then to their own entertainment collective called Team 10. Growing through a combination of risky stunts, music videos, and a foray into pay-per-view boxing, the brothers now boast a combined net worth of nearly $80 million."
The Paul brothers rose from Vine to YouTube stardom, leveraging viral content to build massive followings and pivoting platforms when Vine shut down. They expanded across social channels, secured a Disney opportunity, launched an entertainment collective (Team 10), and monetized via music, stunts, and pay-per-view boxing. Controversies, cancellations, and widely criticized content accompanied their ascent, yet the brothers amassed a combined net worth near $80 million. The influencer route has inspired many creators across niches, while traditional American upward mobility has slowed—only half of 1980s-born children out-earned their parents—and 54% of young Americans now aspire to be influencers.
Read at Psychology Today
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