"Looksmaxxing is an online trend used by young men to 'maximize' their appearance according to prescribed, mathematical metrics that follow a prescribed paradigm. The sole emphasis is on modifying one's physical stature to achieve self-improvement."
"Clavicular has developed a series of looksmaxxing words and phrases that capture who you are—'subhuman' (totally inferior), 'normie' (normal), 'Chad' (white, muscular, affluent)."
"This kind of humiliation, narcissism, and toxic masculinity is a notable feature of looksmaxxing, as individuals are compared against 'ascendant' metrics with those deemed closer to 'perfection.'"
Social pressures on physical appearance have persisted for decades, particularly impacting girls and young women with a thinness imperative. Social media exacerbates this by linking thinness to beauty and success. While boys and young men have been less affected, trends like bodybuilding and looksmaxxing are emerging. Looksmaxxing is an online trend among young men focused on maximizing physical appearance through specific metrics. Led by figures like Braden Peters, it promotes a toxic culture of comparison and humiliation based on appearance standards.
Read at Psychology Today
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