The Oversight Board says Meta needs new rules for AI-generated content

"Meta must do more to address the proliferation of deceptive AI-generated content on its platforms, including by inauthentic or abusive networks of accounts and pages, particularly on matters of public interest, so that users can distinguish between what is real and fake."

"One of the board's top recommendations is that Meta create a dedicated rule for AI-generated content that's separate from its misinformation policy. The rule, according to the board, should include specifics about how and when users are required to label AI content as well as information about how Meta penalizes those who break the rule."

"The group's recommendations stem from an AI-generated video shared last year that claimed to show damaged buildings in the Israeli city of Haifa during the Israel-Iran conflict in 2025. The clip, which racked up more than 700,000 views, was posted by an account that claimed to be a news outlet but was actually run by someone in the Philippines."

Meta's Oversight Board is pushing the company to significantly strengthen its approach to AI-generated content on its platforms. The recommendations follow an incident where an AI-generated video falsely depicting damage in Haifa during a 2025 Israel-Iran conflict accumulated over 700,000 views before being reported. The video was posted by a deceptive account claiming to be a news outlet but operated from the Philippines. Meta initially refused to remove the content or apply a "high risk" AI label, prompting the board to overturn this decision. The board identifies multiple deficiencies in Meta's current AI policies and calls for dedicated AI-content rules separate from misinformation policies, improved detection technology, mandatory user labeling requirements, and clearer penalties for violations.

Read at Engadget