"For Zeddy Will, a creator who started posting during the pandemic, TikTok was less strategy and more survival. "So it started when I was a senior in high school in 2021, right in the middle of covid," he told me. "I was bored and started making dancing TikToks, like the rest of the world." Within a year, his videos began gaining serious traction."
""It started blowing up for me, and I began getting a lot of views," sharing that each video garnered around 200-300k views. Although his follower count didn't immediately spike, he realized the view count was what mattered most. "That's what shows me true engagement," he explained. As his audience grew, so did the business. When asked about earnings, he was direct: "Content-wise, just content alone, I brought in six figures.""
TikTok commands massive attention among U.S. teens, with 63% reporting use and about one-third using it almost constantly; users spend close to an hour per day on average. That scale converts attention into leverage for creators and small brands, turning views into income and opportunities. Creator Zeddy Will began posting during the pandemic, found rapid traction with videos routinely getting 200–300k views, and earned six-figure revenue from content alone. Platform shutdown scares, ownership changes, and algorithm retraining are introducing uncertainty and emotional strain for creators who rely on TikTok for their careers.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]