"Looksmaxxing is a term coined by men attempting to alter their appearance through any means necessary to achieve what they consider a masculine ideal: strong facial features, a thick neck, blue eyes, tanned skin, and visible muscles on a lean frame."
"Google searches for 'how to looksmaxx' have risen 170% in the past five years."
"He called her a 'makeupcel' and sent memes calling her a 'sub 5', indicating a toxic culture surrounding physical appearance and self-worth."
"Given her history of anorexia, she understands his body image issues to a degree, but she also saw it as a dog whistle for racist propaganda."
Brooklyn, a college student, matched with a guy on Tinder who was deeply involved in looksmaxxing, a movement focused on altering appearance to meet masculine ideals. Their conversations revealed his obsession with physical attractiveness and wealth, which made her uncomfortable. After expressing her concerns, he reacted negatively, insulting her appearance and resorting to derogatory terms. Brooklyn, who has a history of anorexia, recognized his body image issues but also saw the underlying racist implications of his beliefs.
Read at Bustle
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