Psychology suggests people who browse social media but never post or comment aren't passive - they've simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make - Silicon Canals

"According to research from Northeastern University, as many as 90% of social media users are what researchers call 'lurkers,' meaning they view content without interacting with it. They don't comment, they don't share, and they don't post. They just watch."

"Anees Baqir, the data scientist who led the Northeastern study, pointed out something important: the content people consume still influences their choices, even if they never publicly engage with it."

"Lurkers aren't disengaged. They're just engaging differently. They've found a way to access the information stream without wading into the performance."

"I know it's useful for my work. I need it professionally. But the performance of professionalism on that platform can feel overwhelming."

Research indicates that up to 90% of social media users are 'lurkers' who consume content without interacting. This silent majority is often overlooked in discussions about social media behavior, which typically focus on active participants. Despite not publicly engaging, lurkers are still influenced by the content they consume. This suggests that their engagement is different, as they access information without participating in the performance often associated with social media platforms.

Read at Silicon Canals