Stop Arguing with Bots

"According to what's known as "dead internet theory"-once a fringe idea that has gained traction in recent years-data science researchers now estimate that a significant portion of Internet traffic, as much as 60 percent, comes from bots. A bot is a type of software that automatically performs tasks or interacts with people online in ways that usually mimic human behavior, and they are practically everywhere. The speed, volume, and ease with which AI allows the propagation of content means that this number will likely grow."

"Research shows that outrage and upset are the most effective ways to user engagement: likes, shares, comments, and follows. The more engagement a post generates, the more likely it is that other users will see it, and in turn, drive more engagement. In exchange for content that is often eroding our mental well-being, we are also paying with our time spent on these platforms. This is the time we could be doing something tangible and fulfilling."

Data science researchers estimate that up to 60 percent of Internet traffic comes from bots that mimic human behavior. AI increases the speed and volume of synthetic content, expanding bot presence across social media and e-commerce. Social bots amplify outrage because emotional engagement—likes, shares, comments, follows—increases visibility and further engagement. Many glowing customer reviews and comments are automated or paid-for, a practice called astroturfing that remains widespread and sophisticated. The prevalence of inauthentic content erodes mental well-being and consumes time. Tracking content use and emotional responses can help protect time and well-being.

Read at Psychology Today