"The feature was added to her account without her knowledge or permission in February, and that it was linking people to products she's never endorsed or vetted including 'cheap knockoffs and random items from brands I've never heard of, attached to my image, under my name.'"
"It's not about being anti-commerce or anti-AI, those things are naturally going to become part of the creator ecosystem, but you have to talk about consent."
"Meta was 'running a limited test to collect feedback,' and that the feature pulls products from 'business catalogues' and uses AI recognition to identify products similar to the ones creators feature in their posts."
Instagram tested Shop the Look, an AI visual recognition feature that automatically added product tags and shopping links to creator posts without permission. The feature linked followers to products creators never endorsed, including counterfeit items and unknown brands. Creators reported the feature appeared on their accounts in February without notification or consent. Meta stated it was conducting a limited test to gather feedback, pulling products from business catalogues using AI to identify similar items. Most creators acknowledged AI and commerce will become ecosystem staples but emphasized the critical importance of obtaining creator consent before implementation. The feature appears to have been removed from most accounts.
#instagram-shop-the-look #creator-consent-and-control #ai-product-recommendation #social-commerce #creator-backlash
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