Social media has reshaped celebrity culture, enabling artists like Justin Bieber and Halsey to connect with fans directly and control their branding effectively.
With real-time access to their fans and the ability to counter false narratives, celebrities can now shape their public image and storytelling.
Fame isn't limited to traditional entertainers anymore, as social media allows anyone to build an audience, start a brand, and achieve recognition.
The rise of social media has transformed journalism, making traditional media outlets less relevant while empowering public figures to share their narratives.
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